Manager Product Management and Brand Marketing (All India)

from 7 to 12 year(s) of Experience
Not Disclosed by Recruiter

Job Description

Banco is leading manufacturer of Engine Cooling and Engine sealing systems with group turnover of 1500 cr.

Our Aftermarket Division has comprehensive range of Radiators, Inter coolers, Engine Automotive Gaskets with end uses in mainly Commercial Vehicles, Cars, Tractors and 2/3 Wheelers. Brand Banco has a strong premium image throughout India and is sold extensively through out India. Banco aims to significantly expand its product and market scope in Aftermarket and is looking for a Manager - Marketing with relevant Automotive Aftermarket experience to support this initiative.

This position requires field research and integrate market requirements and identify and launch new products post development in the after market. He/ She will develop clear value proposition for company's products, and work with Sales Team to maximize brand's market share across different product groups . Extensive travelling (Monthly 12 to 15 days) is essential.

Job Specification:

Qualification: BE Mechanical/ MBA

Experience: 7 years + in Automotive Parts Aftermarket in the role of Business Development / Marketing in auto ancillary companies.

Preference: Candidates with good understanding of automotive parts aftermarket dynamics, ability to identify product demand in a structured manner and finally some proven experience in product launch and demand generations at points of consumption is important criteria for selection.

Role:Product/Brand Manager

Salary: Not Disclosed by Recruiter

Industry:Automobile, Auto Anciliary, Auto Components

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Employment Type:Full Time, Permanent


UG:B.Tech/B.E. in Automobile, Metallurgy

PG:MBA/PGDM in International Business, Marketing, Advertising/Mass Communication


Company Profile

Banco Products (India) Ltd

BANCO Products (India) Ltd. is Indias Leading Engine Cooling Module and Heat Exchanger Manufacturer. Established in 1961, BANCO has 2 State of the Art manufacturing facilities based in Vadodara, Gujarat (the heart of Gujarats Advanced Technology hub). The company is listed on the BSE and NSE with a Market capital of INR 438.05 Crores with a subsidiary NRF BV having strong presence in Europe and the US.

BANCO is a leader in providing Bespoke Solution for wide range of applications that include Power Genset, Construction Equipment, Mining Equipment, Agriculture Machinery, Commercial Vehicle, High performance two-wheeler, Electric vehicle and Industrial equipment.

BANCO is the most preferred partner for Cummins, Caterpillar, JCB, BMW, Tata Motors, TAFE, Mahindra & Mahindra, Harley Davidson, to name a few.

The company is also India’s largest Aftermarket player in Engine Cooling Modules with its strong distribution network in Major Metros across India.

With this BANCO is poised to Grow and Expand various geographies.

Company Info
View Contact Details+

Contact Company:Banco Products (India) Ltd

Address:Near Bhaili Rly Station,Padra Road,BIL, , , VADODARA, Gujarat, India